Our Story Started With One Simple Question

Why do so many hardworking Filipino families struggle with money despite earning decent incomes? That question drove us to create something different — real financial education that actually works in everyday life.

How Neo-Service Came to Life

Our journey wasn't planned in boardrooms or business schools. It started with real families facing real money challenges right here in Metro Manila.

2019

The Lightbulb Moment

Helping neighbors in Makati with their monthly budgets, I noticed the same patterns everywhere. Good people, steady jobs, but money just seemed to slip away. Traditional banking advice felt too academic. We needed something practical.

2019
2021

Testing Our Ideas

Started with weekend workshops in community centers. Twenty families became our first students. We learned as much from them as they did from us. Their feedback shaped everything we do today.

2021
2023

Growing Beyond Expectations

Word spread faster than we anticipated. Families were seeing actual results — reduced debt, better savings habits, more confident financial decisions. We knew we had to scale this properly.

2023
2025

Today and Tomorrow

Now we're working with hundreds of Filipino families across different income levels. Each success story reminds us why we started — making financial literacy accessible, practical, and genuinely helpful.

2025

What Drives Us Every Day

Real-World Education

We teach budgeting using actual Filipino expenses — rice costs, jeepney fares, utility bills. No abstract examples that don't match your reality.

Judgment-Free Support

Money mistakes happen to everyone. We create safe spaces where you can ask questions without feeling embarrassed about past financial decisions.

Gradual Progress

Big changes start with small steps. We help you build habits that stick, rather than overwhelming you with dramatic lifestyle overhauls.

Practical Tools

Every lesson comes with simple tools you can use immediately. Spreadsheets, checklists, and tracking methods that actually fit into busy Filipino schedules.

How We Actually Help Families

Our method isn't revolutionary — it's just honest, practical, and designed around how real Filipino families manage their daily finances.

1

Start Where You Are

No judgment about current spending habits or debt levels. We look at your actual situation — income sources, monthly expenses, family obligations. From there, we build realistic plans that work with your lifestyle, not against it.

2

Learn Through Doing

Theory alone doesn't change behaviors. You'll practice budgeting with your own numbers, track real expenses, and make actual financial decisions with guidance. Every lesson applies directly to your next paycheck.

3

Build Sustainable Habits

Quick fixes don't last. We focus on small changes that become automatic over time. Simple tracking methods, realistic savings goals, and spending patterns that reduce stress rather than create more pressure.

4

Adapt and Improve

Life changes, income fluctuates, unexpected expenses happen. We teach you to adjust your financial strategies when circumstances shift, so you stay on track even when original plans need modification.

The Person Behind Neo-Service

Financial education shouldn't be impersonal. You deserve to know who's providing guidance and why we care about your success.

Joaquim Rellora, founder and lead financial educator at Neo-Service

Joaquim Rellora

Founder & Lead Financial Educator

Started Neo-Service after watching too many friends struggle with money despite having good jobs. Spent years learning from families across Metro Manila about what actually works in Filipino budgeting. Former accountant who got tired of abstract financial advice that didn't match real life. Now focused on practical education that helps families sleep better at night knowing their finances are under control.

Personal Experience

Made plenty of money mistakes myself. Those experiences inform how we teach others to avoid similar problems.

Local Understanding

Born and raised in Metro Manila. We understand family obligations, cultural expectations, and local financial realities.

Ongoing Learning

Every family we work with teaches us something new. We constantly improve our methods based on real feedback.

Long-term Thinking

Success isn't measured in weeks or months. We care about families still using these skills years from now.